Features:
In October and November, myfood highlights include features on Hawaii, Hawaiian papaya, and the ATO’s “Taste of America” restaurant promotion. Under the section “Close-up Interview”, myfood interviews the famous Hawaiian chef Sam Choy for the October issue, and USDA Researcher Dr. Dennis Gonsalves for the November issue.

Recipes:
myfood’s recommended recipes page featured ABC Cooking Studio recipes using U.S. ingredients for the October issue, and Sam Choy’s papaya recipes and USAPEEC’s turkey recipes for the November issue.

Eat & Drink:
The “Eat & Drink” page introduces visitors to restaurants and shops in Japan featuring American style cuisine and American food and drinks. In October and November, the page introduced four restaurants which participated in the “Taste of America” restaurant promotion, as well as a restaurant serving a Thanksgiving Day Special.

News & Topics:
This section continues to provide information on local restaurants, recipe contests, and in-store promotional activities for U.S. foods. In October and November, the page features several announcements about a recipe contest, nutritional report, and other promotional campaigns by USMEF, USAPEEC, U.S. Grains Council, California Pomegranate Council, and Pet Food Institute. ATO also included announcements about the “Taste of America” restaurant promotion and ABC Cooking Studio collaboration campaign.

Special Banners:
W287 x H88 pixel banners are displayed in the bottom of the top page in order to feature special topics such as “ABC Cooking Studio Campaign”, “Taste of America”, “V5 Campaign - Eat More Vegetables Report”, “Lettuce Club Blog on Hawaii Papaya”, “Sorghum Recipe Contest”, “Myfood Present Campaign”, and “Yamanashi & Iowa Recipe Contest Winner Shimizu Family’s Dairy in Iowa”.

myfood Goes Mobile!:
The most popular section of the myfood.jp is the recipe section. Homemakers traveling home from work are often browsing the web to get ideas about what to have for dinner. That was how the idea of a mobile recipe site for myfood developed. Selected myfood recipes are simplified for cell phone screen, and three recipes are uploaded weekly.

myfood Lisa Twitter:
myfood has its Twitter account. Lisa tweets about U.S. food and food culture every day, and she has 500 followers as of now.

Keep in touch:
There are several ways for you to be an active part of this website.

If you are a generic agricultural industry organization and want us to highlight your industry and commodity;
If you are a state or regional organization and want us to promote groups of products in your state or region;
If you are a farmer or a rancher and want to talk about how proud you are of what you produce;
If you are in the foodservice or retail business and want to talk about American culinary cultures while promoting your restaurants or stores;
If you are a culinary writer who wants to contribute your articles to myfood.jp;
Please contact ATO Tokyo for more information.